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9 July 2013 - 17:51, by , in Inbound Marketing, No comments
Now I know what you might be thinking… Science and Sales don’t go together. Before a few weeks ago, I’d probably say the same thing. That is, until I was introduced to the work of Robert Cialdini, a Psychology and Marketing Professor at ASU, who wrote the book the Influence: The Psychology of Persuasion. The...