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1 August 2013 - 17:41, by , in Online Marketing, No comments
The world of social media marketing is an ever changing, sometimes intimidating task to take on. Although it’s now generally accepted as a necessary part of the marketing mix, many marketers and executives find it difficult to stay on top of “the next social media trend.” It takes a daily dose of reading, experimenting, analyzing,...
9 July 2013 - 17:51, by , in Inbound Marketing, No comments
Now I know what you might be thinking… Science and Sales don’t go together. Before a few weeks ago, I’d probably say the same thing. That is, until I was introduced to the work of Robert Cialdini, a Psychology and Marketing Professor at ASU, who wrote the book the Influence: The Psychology of Persuasion. The...
29 May 2013 - 0:05, by , in Inbound Marketing, No comments
What if you could decrease your marketing costs and increase the amount of prospects that you had? Sounds like every business owners’ and marketers’ dream, right? Well this dream is becoming a reality as inbound marketing takes more of a presence in the marketing mix. Many businesses that have dedicated time and resources to inbound...