Tag: Content Marketing

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15 August 2013 - 21:52, by , in Inbound Marketing, No comments
If you take an embarrassing amount of pride in the outcome of each of your blog posts like me, then you probably spend the majority of your writing time on the actual content creation portion. Of course, we want to ensure that we are providing our audience with an overwhelming amount of value, since they...
6 August 2013 - 6:00, by , in Inbound Marketing, No comments
Community building is a great way to find new customers, build a loyal following of brand evangelists, and provide more value to current customers. Traditional outbound marketing tactics aren’t working like they used to. So, how can you get in front of your target audience and capture their attention? The answer: provide content that’s valuable...
1 August 2013 - 17:41, by , in Online Marketing, No comments
The world of social media marketing is an ever changing, sometimes intimidating task to take on. Although it’s now generally accepted as a necessary part of the marketing mix, many marketers and executives find it difficult to stay on top of “the next social media trend.” It takes a daily dose of reading, experimenting, analyzing,...
25 July 2013 - 6:00, by , in Online Marketing, No comments
  By this time, most everyone in the business world accepts social media as a necessary part of the marketing mix, whether a large part or small.  What many marketers, business owners, and brands admit is still an issue is the best way for their company to achieve social media success. Obviously social media success...
9 July 2013 - 17:51, by , in Inbound Marketing, No comments
Now I know what you might be thinking… Science and Sales don’t go together. Before a few weeks ago, I’d probably say the same thing. That is, until I was introduced to the work of Robert Cialdini, a Psychology and Marketing Professor at ASU, who wrote the book the Influence: The Psychology of Persuasion. The...
31 May 2013 - 0:45, by , in Online Marketing, No comments
Ahh yes…the age-old question (at least in the online marketing world), “ How can I drive more traffic to my website?” Every business wants more traffic because more traffic means more brand recognition – which means more prospects- which means more customers. Here are some simple, yet effective ways, that you can drive more traffic...