I hear it all the time, small business clients and mid to large sized businesses alike, want to know how to increase business for their company. Shocker, right? Now, obviously this is a broad question which can have a number of different answers depending on that particular business, their current sales and marketing strategies, and what exactly their definition of “increasing business” really means. However, most of them seem to be frustrated with traditional marketing strategies and channels, and are looking for a new, effective way to market their products or services without breaking the bank.
What I believe to be the most effective marketing tactic today, which I almost always suggest no matter what kind of business this person owns or markets for, is an online marketing strategy called Inbound Marketing. In my last post, I broke down exactly what inbound marketing is, and ways that businesses can benefit from it. In this post, I’ll dive a little deeper into how exactly Inbound Marketing can increase sales and profits for both business to consumer and business to business companies.
There could be a number of reasons why your company is looking for some new tactics to “market”.
If any of these common business issues sound like something you’ve been dealing with lately, Inbound Marketing may be just the tactic to rejuvenate your business.
Whether you are selling products or services, directly to consumers or to other businesses, your target audience is searching the internet to find out details about the product or service you provide, albeit in a somewhat indirect manner. So, figure out what questions they have that relate to your industry or specific product/service, and be the one to answer those questions to build a trusting and engaging online community outlet for them.
The Inbound Marketing method allows you to build a trust relationship with your target audience. Inbound attracts prospects that likely would have never even come across your website without the creation of your wonderful content, and your product or service to back it up.
Inbound Strategy can be successful for any company, I repeat, any company, with the commitment of the business owners and employees, remarkable content that relates to the problem your product or service solves, and consistency.
Anyone can make it happen with the right strategy, and if you need a little help getting started, consider hiring an Inbound Marketing speaker to train you an your staff, or a consultant to help with strategy and implementation, or an Inbound Marketing Agency to take care of everything!