Ahh yes…the age-old question (at least in the online marketing world), “ How can I drive more traffic to my website?” Every business wants more traffic because more traffic means more brand recognition – which means more prospects- which means more customers. Here are some simple, yet effective ways, that you can drive more traffic to your website:
1. Create engaging content for YOUR website
Create engaging content that lives on your site AND that your target market would want to read. Here’s an easy exercise to determine what types of content your customer would want to read: think of questions you get asked all the time by prospects or customers and create short blog posts answering those questions. Kind of like this one. Not only will this captivate your audience’s attention as you push these articles through your social channels but it will also help with your search engine optimization.
2. Create engaging content for other websites
Do some research on some other sites that are specific to your industry and that your target audience would frequent and create engaging content for those sites. Make sure that these blogs or other websites get a good amount of traffic,- I’d say look for sites in the 10k+ range per month. How do you find that out? Ask the manager of the blog for some average traffic numbers. For example, if you sell to businesses, you may want to try to get an article published on sites such as CEO.com, Business Info Guide, Open Forum, Fast Company, etc. The biggest challenge for most people who run blogs is getting enough valuable content to push out to their audience. Somewhere in the post, include a link back to your site or reference a service your company offers so people will be encouraged to search for the name of your company. However, you have to make sure you provide value up front in the post.
3. Use tools like Quora and LinkedIn Groups
If you haven’t heard of Quora yet, you’re missing out on a great resource. Users of Quora post questions to the public and questions are answered by the community. Search for questions that relate to your blog post or get ideas for blog posts from the questions that are asked and respond with a short answer and include a link to the post that lives on your site.
With LinkedIn groups the method is similar. Search for groups that are associated with your line of business and join them. Then either start discussions around the topic of your blog post or search for discussions that relate to the topic of your content and post a helpful answer to the users question with a link to your post that provides more value to them.
4. Use Social Media Channels to get your content in front of the right audience
First step: identify which social media channels will be useful to your business. If you’re primarily a B2B company, LinkedIn and Twitter might be the most effective channels depending on your product and service. If you’re primarily a B2C company, you’re probably better set-up to use Facebook and Twitter to get the right messaging in front of your audience, again depending on your product or service. Find influencers in your industry (people that have large followings) and develop relationships with them – interact with them or mention them in your posts. Create engaging pieces of content such as quotes, questions, blog posts and polls that your audience can interact with. Note: the messaging will be different on each social platform so make sure to test what type of content works best on each network.
5. Leverage your resources
If you’re the marketer or person handling the social media- get other people involved in your company to amplify your messaging. Think 1 account vs. 20 individual accounts- which will get more traction? I think the latter- create a list of industry specific content and mix in articles that you’ve written for your site and send the content to individuals in your company and have them push out the different pieces of content through their social channels.
The overarching theme of this post is making sure that you create content that is relevant and valuable to your audience. I’m sure you’ve heard that content is king and this is true now more than ever as outbound marketing (advertisements, commercials, direct mail, etc.) is becoming less effective and inbound (providing value to your customers through content) is becoming more prevalent.
What are some other things you’re doing to drive more traffic to your site? Have you implemented any of these tactics before? If so, what have been the results?