Category: Online Marketing

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1 August 2013 - 17:41, by , in Online Marketing, No comments
The world of social media marketing is an ever changing, sometimes intimidating task to take on. Although it’s now generally accepted as a necessary part of the marketing mix, many marketers and executives find it difficult to stay on top of “the next social media trend.” It takes a daily dose of reading, experimenting, analyzing,...
30 July 2013 - 15:49, by , in Online Marketing, No comments
I heard a story a while back about someone who was interested in buying a new television. For the sake of the story let’s call this someone ‘Fred.’ Fred spent six months comparing different brands of televisions, going into stores and asking salespeople which models they thought were the best and reading different articles about...
25 July 2013 - 6:00, by , in Online Marketing, No comments
  By this time, most everyone in the business world accepts social media as a necessary part of the marketing mix, whether a large part or small.  What many marketers, business owners, and brands admit is still an issue is the best way for their company to achieve social media success. Obviously social media success...
18 July 2013 - 18:53, by , in Online Marketing, No comments
If you own a local business, have a storefront, and people can actually visit and step foot inside your establishment, I am hereby requiring you to create a business listing on Google Plus Local Pages. If you don’t currently have any kind of Google Local listing for your business, you are missing out on a HUGE...
11 July 2013 - 18:10, by , in Online Marketing, No comments
There are so many buzzwords surrounding the online marketing and social media scene today, it makes it difficult to keep up. One question I’ve been asked a lot recently is what is content curation and how is it best used in an overall online marketing campaign? There are many existent definitions, but here is how...
3 July 2013 - 6:00, by , in Online Marketing, No comments
Unfortunately, there is no one magic formula for social media writing for business that will automatically create more likes, comments, follows, engage more readers, or gain a new customer in a snap. However, through my years developing and managing social media strategies, as well as day to day social activities for various brands, I have...
18 June 2013 - 17:13, by , in Online Marketing, No comments
B2B marketers are typically measured on one thing: generating leads. If you’re looking for new and effective ways to generate warm leads then this post is for you.
13 June 2013 - 6:00, by , in Online Marketing, No comments
Have you ever heard the phrase “perception is everything”? Unfortunately, it couldn’t be truer – you are how people perceive you. The good news, however, is that you are in complete control of how they perceive you. You have the power to decide who you want to be, and display to others what you want...
4 June 2013 - 0:27, by , in Online Marketing, No comments
I recently had a client come to me to look over their online strategy and make recommendations on how they could make more sales online. After looking through a few pieces of information (Google Analytics, their creative assets, and click-through rates) it was easy to see that they were making 1 large mistake that was...
31 May 2013 - 0:45, by , in Online Marketing, No comments
Ahh yes…the age-old question (at least in the online marketing world), “ How can I drive more traffic to my website?” Every business wants more traffic because more traffic means more brand recognition – which means more prospects- which means more customers. Here are some simple, yet effective ways, that you can drive more traffic...