Category: Inbound Marketing

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15 August 2013 - 21:52, by , in Inbound Marketing, No comments
If you take an embarrassing amount of pride in the outcome of each of your blog posts like me, then you probably spend the majority of your writing time on the actual content creation portion. Of course, we want to ensure that we are providing our audience with an overwhelming amount of value, since they...
6 August 2013 - 6:00, by , in Inbound Marketing, No comments
Community building is a great way to find new customers, build a loyal following of brand evangelists, and provide more value to current customers. Traditional outbound marketing tactics aren’t working like they used to. So, how can you get in front of your target audience and capture their attention? The answer: provide content that’s valuable...
23 July 2013 - 17:51, by , in Inbound Marketing, No comments
You may have heard that you should be investing in this thing called “inbound marketing” but you’re not sure if it’s right for your business. Perhaps you have read a whitepaper on content marketing, maybe a few articles on social media or maybe this is the first time you’ve ever heard the phrase. Either way,...
9 July 2013 - 17:51, by , in Inbound Marketing, No comments
Now I know what you might be thinking… Science and Sales don’t go together. Before a few weeks ago, I’d probably say the same thing. That is, until I was introduced to the work of Robert Cialdini, a Psychology and Marketing Professor at ASU, who wrote the book the Influence: The Psychology of Persuasion. The...
27 June 2013 - 19:48, by , in Inbound Marketing, No comments
In my last post, I wrote about the reasons every company should have a business blog. In this post, I will be covering the key components you will need to include in your posts to have success when writing blogs. Writing blogs that actually generate traffic to your website and convert visitors into leads for...
25 June 2013 - 15:16, by , in Inbound Marketing, No comments
First off, if you haven’t heard of Marcus Sheridan (aka The Sales Lion), then you’re missing out on one of the most entertaining and eye-opening speakers there is. I think the big thing that separates him from the rest of the social media / content marketing speakers out there, is that while most people talk...
20 June 2013 - 16:27, by , in Inbound Marketing, No comments
“Should my company create a business blog?” or “Why should my company create a business blog?” I get asked these questions a lot by business owners, marketing managers, and the like. Well, to answer the first question of whether or not the company you own or work for should develop a business blog, my answer...
11 June 2013 - 21:09, by , in Inbound Marketing, No comments
It started back in 2010, when I accepted my first corporate gig as the Social Media Coordinator at Vistage International. One of my main job responsibilities was to grow their blog. At the time, I had minimal to moderate experience using social media to generate new business, so much of my time was spent doing...
4 June 2013 - 18:28, by , in Inbound Marketing, No comments
I hear it all the time, small business clients and mid to large sized businesses alike, want to know how to increase business for their company. Shocker, right? Now, obviously this is a broad question which can have a number of different answers depending on that particular business, their current sales and marketing strategies, and...
29 May 2013 - 0:05, by , in Inbound Marketing, No comments
What if you could decrease your marketing costs and increase the amount of prospects that you had? Sounds like every business owners’ and marketers’ dream, right? Well this dream is becoming a reality as inbound marketing takes more of a presence in the marketing mix. Many businesses that have dedicated time and resources to inbound...