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15 August 2013 - 21:52, by , in Inbound Marketing, No comments
If you take an embarrassing amount of pride in the outcome of each of your blog posts like me, then you probably spend the majority of your writing time on the actual content creation portion. Of course, we want to ensure that we are providing our audience with an overwhelming amount of value, since they...
8 August 2013 - 17:33, by , in LinkedIn, No comments
  Most businesses, and hopefully individuals, realize the incredible power of LinkedIn by now. Making connections, networking, a full display of your work history and unique skill set are all fantastic; however, an often under utilized feature of LinkedIn is LinkedIn Groups. Using LinkedIn groups properly is so beneficial; I am always dumbfounded when I...
6 August 2013 - 6:00, by , in Inbound Marketing, No comments
Community building is a great way to find new customers, build a loyal following of brand evangelists, and provide more value to current customers. Traditional outbound marketing tactics aren’t working like they used to. So, how can you get in front of your target audience and capture their attention? The answer: provide content that’s valuable...
1 August 2013 - 17:41, by , in Online Marketing, No comments
The world of social media marketing is an ever changing, sometimes intimidating task to take on. Although it’s now generally accepted as a necessary part of the marketing mix, many marketers and executives find it difficult to stay on top of “the next social media trend.” It takes a daily dose of reading, experimenting, analyzing,...
30 July 2013 - 15:49, by , in Online Marketing, No comments
I heard a story a while back about someone who was interested in buying a new television. For the sake of the story let’s call this someone ‘Fred.’ Fred spent six months comparing different brands of televisions, going into stores and asking salespeople which models they thought were the best and reading different articles about...
23 July 2013 - 17:51, by , in Inbound Marketing, No comments
You may have heard that you should be investing in this thing called “inbound marketing” but you’re not sure if it’s right for your business. Perhaps you have read a whitepaper on content marketing, maybe a few articles on social media or maybe this is the first time you’ve ever heard the phrase. Either way,...
18 July 2013 - 18:53, by , in Online Marketing, No comments
If you own a local business, have a storefront, and people can actually visit and step foot inside your establishment, I am hereby requiring you to create a business listing on Google Plus Local Pages. If you don’t currently have any kind of Google Local listing for your business, you are missing out on a HUGE...
11 July 2013 - 18:10, by , in Online Marketing, No comments
There are so many buzzwords surrounding the online marketing and social media scene today, it makes it difficult to keep up. One question I’ve been asked a lot recently is what is content curation and how is it best used in an overall online marketing campaign? There are many existent definitions, but here is how...
9 July 2013 - 17:51, by , in Inbound Marketing, No comments
Now I know what you might be thinking… Science and Sales don’t go together. Before a few weeks ago, I’d probably say the same thing. That is, until I was introduced to the work of Robert Cialdini, a Psychology and Marketing Professor at ASU, who wrote the book the Influence: The Psychology of Persuasion. The...