Author: Sydney De Bear

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3 July 2013 - 6:00, by , in Online Marketing, No comments
Unfortunately, there is no one magic formula for social media writing for business that will automatically create more likes, comments, follows, engage more readers, or gain a new customer in a snap. However, through my years developing and managing social media strategies, as well as day to day social activities for various brands, I have...
2 July 2013 - 6:00, by , in LinkedIn, No comments
Whether you’re a seasoned executive, looking to transition into a new role, or just out of college trying to start your career – LinkedIn is going to be your most valuable resource in the job search process. I found my last job through LinkedIn and have helped many friends and colleagues do the same. If...
27 June 2013 - 19:48, by , in Inbound Marketing, No comments
In my last post, I wrote about the reasons every company should have a business blog. In this post, I will be covering the key components you will need to include in your posts to have success when writing blogs. Writing blogs that actually generate traffic to your website and convert visitors into leads for...
25 June 2013 - 15:16, by , in Inbound Marketing, No comments
First off, if you haven’t heard of Marcus Sheridan (aka The Sales Lion), then you’re missing out on one of the most entertaining and eye-opening speakers there is. I think the big thing that separates him from the rest of the social media / content marketing speakers out there, is that while most people talk...
20 June 2013 - 16:27, by , in Inbound Marketing, No comments
“Should my company create a business blog?” or “Why should my company create a business blog?” I get asked these questions a lot by business owners, marketing managers, and the like. Well, to answer the first question of whether or not the company you own or work for should develop a business blog, my answer...
18 June 2013 - 17:13, by , in Online Marketing, No comments
B2B marketers are typically measured on one thing: generating leads. If you’re looking for new and effective ways to generate warm leads then this post is for you.
13 June 2013 - 6:00, by , in Online Marketing, No comments
Have you ever heard the phrase “perception is everything”? Unfortunately, it couldn’t be truer – you are how people perceive you. The good news, however, is that you are in complete control of how they perceive you. You have the power to decide who you want to be, and display to others what you want...
11 June 2013 - 21:09, by , in Inbound Marketing, No comments
It started back in 2010, when I accepted my first corporate gig as the Social Media Coordinator at Vistage International. One of my main job responsibilities was to grow their blog. At the time, I had minimal to moderate experience using social media to generate new business, so much of my time was spent doing...
4 June 2013 - 18:28, by , in Inbound Marketing, No comments
I hear it all the time, small business clients and mid to large sized businesses alike, want to know how to increase business for their company. Shocker, right? Now, obviously this is a broad question which can have a number of different answers depending on that particular business, their current sales and marketing strategies, and...
4 June 2013 - 0:27, by , in Online Marketing, No comments
I recently had a client come to me to look over their online strategy and make recommendations on how they could make more sales online. After looking through a few pieces of information (Google Analytics, their creative assets, and click-through rates) it was easy to see that they were making 1 large mistake that was...